About U2 Consulting · Fractional Revenue Leadership

We build your revenue engine from the top down,
then help you run it.

U2 Consulting gives startups and growing B2B companies executive-level revenue leadership without the full-time hire. We take the Fractional CRO seat, architect the sales department (methodology, ICP and collateral), and then stand up the BDR, AE and Channel motions that turn that foundation into pipeline and closed revenue.

Deploy Your Revenue Team → Read the Axoniq Case Study
Headquarters: San Antonio, TX Model: Lead · Build · Scale Direct: dave.brannon@u2consulting.org
CRO
Seat at your leadership table — owning the number alongside your founders and board.
No Full-Time Overhead
Pay 40–60% of what in-house staff would cost with executive leadership & full team coverage.
Day 1
Revenue motion, no ramp time — experienced pros executing from day one.
Client Work · Trusted by High-Growth B2B & Enterprise Leaders
AxonIQ
AxonIQ
ProsperBI
ProsperBI
Ascent Solutions
Ascent Solutions
Liife
Liife
ControlTheory
ControlTheory
Full-Stack GTM Execution

Our services: from the top of the stack down

Lead · Build · Scale
1

Fractional CRO

Senior revenue leadership on a part-time basis, owning the number alongside your founders and board.

  • Go-to-market strategy & revenue plan
  • Forecasting & board-level reporting
  • Sales org design, hiring & comp plans
  • Pricing & deal-desk guidance
2

Sales Infrastructure

The foundation every rep sells from, designed once, built to scale with your team.

  • Sales methodology & stage definitions
  • ICP & buyer persona development
  • Sales collateral & B2B messaging
  • CRM build-out & pipeline architecture
3

Revenue Teams

Experienced sellers embedded in your org and managed by U2.

BDR Outbound sequencing & meeting generation
AE Full-cycle discovery, demo & close
Channel & Alliances Partner recruitment & co-sell motions

No Ramp Time

Experienced pros executing from day one.

Fraction of the Cost

Executive leadership and full team coverage, no full-time overhead.

Proven Playbooks

Battle-tested across tech, manufacturing, industrial, home services and commercial/residential.

Full Accountability

KPI-driven, with clear pipeline targets and transparent reporting.

Customer Success Story

U2 Consulting × Axoniq

Strategy · Growth · Results
U2 CONSULTING × AXONIQ

Eight Months of Enterprise Momentum

How U2 Consulting helped Axoniq turn outbound motion into Fortune 500 pipeline, signed revenue, and new strategic alliances.

Axoniq Logo Enterprise Event-Driven
Infrastructure
The Challenge

Breaking Into Net New Fortune 500 Accounts

Axoniq builds explainable, event driven infrastructure trusted by some of the world's most regulated enterprises. Breaking into net new Fortune 500 accounts required warmer paths in, faster qualification, and a partner network that could open doors outbound alone could not reach.

What U2 Did

A Coordinated GTM Team Embedded Inside Axoniq

U2 Consulting embedded a dedicated BDR, a full cycle Account Executive, and a Channel Alliance function directly inside Axoniq's growth motion.

The Outcome

Enterprise Agreements and New Alliances

Multiyear enterprise agreements, an overachieved Q3, and new strategic cloud alliances. The full case study shows how each function contributed and why the motion worked.

Read the full Axoniq case study Results, the partner strategy behind them, and why it worked. Free PDF, available right after you request it.
Economics & Speed to Market

Pay 40–60% of In-House Staff Cost with Zero Ramp Time

Day 1 Execution
Revenue Function Traditional In-House Build U2 Consulting Embedded Pod
Executive CRO Seat $250K–$350K+ base/bonus + equity Fractional CRO included from Day 1
Sales Infrastructure 3–6 months internal build + RevOps Proven ICP, playbook, collateral & CRM
BDR + Full-Cycle AE $240K–$320K+ OTE + recruiting fees Embedded BDR & AE managed by U2
Channel & Alliances 12+ months to build partner network Immediate access to U2's enterprise rolodex
Time to Active Pipeline 4–6 months hiring & onboarding ramp Day 1 revenue motion, zero ramp time

In-House vs. U2 Cost & Ramp Estimator

Compare the annual fully-loaded cost of hiring an internal CRO + AE + BDR + Channel pod against U2 Consulting's embedded model (40–60% of in-house cost).

U2 Embedded Range (40–60%)
$220K – $330K
Estimated Annual Savings
$220K – $330K
In-House Ramp Time
4 – 6 Months
U2 Time to Pipeline
Day 1

Frequently Asked Questions

What is a Fractional CRO?

A Fractional CRO is a senior revenue executive who leads your sales strategy, pipeline, and team part time, giving you executive leadership without full time overhead.

How fast can U2 Consulting start?

Most engagements kick off within two weeks, with a 30 day revenue diagnostic and a 90 day pipeline plan.

Can you build and manage BDR and AE teams?

Yes. We recruit, onboard, and manage embedded BDR, AE, and Channel teams, along with the playbooks, CRM, and reporting they need.

What results have you delivered?

Our Axoniq engagement built eight months of enterprise momentum, including a repeatable outbound motion and a qualified enterprise pipeline.

How is U2 Consulting priced?

Engagements are monthly retainers scoped to your stage and goals, typically far below the cost of a full time CRO hire.

Get Started with U2 Consulting

Ready to grow your revenue stream and pipeline?

U2 Consulting deploys a dedicated BDR, AE, and Channel Alliance team, backed by an established partner network, to turn outbound motion into signed, multiyear revenue.

DB

Dave Brannon

Managing Partner & Fractional CRO · U2 Consulting LLC

Based in San Antonio, TX, Dave Brannon leads U2 Consulting's Fractional CRO, Sales Infrastructure, and Embedded Revenue Team engagements across enterprise technology, SaaS, cloud infrastructure, manufacturing, industrial, home services, and commercial/residential markets.

✉ dave.brannon@u2consulting.org

Let's talk about your pipeline

Share a few details about your goals and Dave Brannon will reach out to set up a revenue strategy call.

or email dave.brannon@u2consulting.org